Putting social media to use in and after a crisis

The analysis reports are starting to come in on the Pacific Northwest’s media coverage of the Lakewood police executions and, from what I’ve read and from what I experienced, my fellow journalists set the bar high. What I found interesting is that this tragedy caused many of the Puget Sound’s more traditional news organizations to wade deeper – much deeper in some cases – into social media.

Many of the area’s news orgs have been using the ‘core’ social media tools (Facebook, Twitter) for a year or more. Some have even won awards for their early adoption of the tools. Some local media seems to have been born with iPhones in their hands and Twitter accounts. For them, this is old hat – Twitter’s real-time updates are part of their regular routine. But this was not so at the staid Seattle Times.

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