Steve Buttry nails it with this post in building community engagement on Twitter. The meat of it is this:
However you find people tweeting about your community, the key to engaging them is conversation. If your Twitter feed is a one-way stream of self-promoting headlines and links, people are not likely to engage with it. But if you answer their questions, ask them how they know newsworthy information that they tweet, retweet their observations about community life, they will engage with you.
Excellent advice for anyone or any business on Twitter. He goes on to give tips for using several 3rd party tools and Twitter’s own Advanced Search.
In my experience working with small newsrooms the tools we provide have to be both comprehensive and easy to use. Continue reading