Not enough people watching HD content? Here’s one easy fix

So half of U.S. homes have an HDTV but the vast majority of what’s being watched on those screens is SD content. There could be a lot of reasons behind this but one I’ve seen many times could be easily solved by the cable companies.

HD programming packages from your local cable monopoly include both SD and HD versions of many channels. The problem is that the HD versions are located on different channel numbers. This is crazy. Most TV viewers have a set of channels that they bounce between. It becomes habit: muscle memory. Telling one of these people to use channel 107 instead of channel 7 is ridiculous. I’ve lost count of how many times I’ve had to remind relatives to switch to the HD version to get a better picture, or to get the picture they’re paying for.

Cable companies need to re-map the HD channels to the original channel #s. There’s probably a complex, possibly even regulatory, reason they haven’t done this, but it needs to be done.

Advertisements