IE 7, rss, chaos

Steve Rubel says there will be chaos amongst developers of Windows aggregators once IE 7 ships:

The news isn’t all rosy, however. In the short term, there will be a bit of chaos. The news aggregators, for example, will need to change their business models – perhaps even as I write this. Any RSS aggregator that dreams of competing against Longhorn (e.g. by not supporting it), probably has little chance to win. What they all must do to compete now is innovate on the Longhorn RSS platform. They need to take it farther than what Microsoft gives us next year if they want to succeed wildly.

Steve, I’m not sure there will be chaos. If you look at what’s happened on the Mac platform since Tiger was released two months ago with RSS support built into Safari, you’ll see that 3rd party aggregators are doing just fine. In fact, Brent Simmons, author of NetNewsWire, has said (can’t find the link, but dammit I know it’s out there) that Safari 2.0 is one of the best things that ever happened to NetNewsWire. Safari’s RSS support is very basic (but quite functional) and if the IE demo today is an accurate representation of what we’ll see when Longhorn ships, IE 7’s RSS support won’t be much deeper than Safari’s (well, except for the common feed list – which is damned slick and I wish Apple would do it). In fact, it looks like the IE team cribbed their entire RSS UI directly from Safari.