Forrester says 57% of online advertisers are interested in advertising in RSS feeds and that the online ad market will hit $14.7b this year. Why is it that traditional publishers don’t seem to be able to grasp this? It seems as though a lot of them are so busy trying to protect their old-world, offline products (Dinosaur Blogs), that they can’t see new opportunities. Certainly this is the case with the music, tv, and film industries. This isn’t a new argument but these new figures really point out what traditional publishers are missing.
Online advertising study